Advertising Information

Advertising Information

Small Cards, Big Ideas: Alternative Uses for Business Cards


Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!


John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.

Organizing Business Cards for Effective Contact Management


Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards


Sorry, I Don't Seem to Have a Business Card With Me..

Magnetic Business Cards: Make Your Marketing Message Stick


What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Double Your Sales Potential With Double-sided Business Cards


Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague


We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

How To Create Instantly Compelling Ads Every Time


Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.

Secrets of Getting Free Advertising


The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!


Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face.Trade magazines are written for a specialized audience and typically focus on one specific area or industry.

2005 Super Bowl Ads... Winners and Losers


Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type.

3 Elements To A Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever


"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

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MORE RESOURCES:

Financial Times

Doritos' cat murdering Great Dane wins Super Bowl ad contest
Fox News
Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog. The chips and dip maker was the most effective brand to advertise during the Super ...
Advertisers' big day: Who caught your eye?Minneapolis Star Tribune
Super Bowl commercials replayChicago Sun-Times
Advertisers bring out the stars and nostalgia for Super Bowl commercialsFlorida Times-Union
New York Times -CBS News
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Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up ...
PR Newswire (press release)
6, 2012 /PRNewswire/ -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake It Up™. The campaign, which encourages Millennials to break from the ...

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IBNLive.com

Is Facebook advertising right for your small business?
MiamiHerald.com
Advertising choices: There are two ways to advertise on Facebook. You can pay each time a person clicks on your ad — this is known as pay-per-click advertising. Another option you have is to pay each time someone sees your ad regardless of whether ...
As Facebook grows, it courts advertisersTimes of India
RPT-As Facebook grows up, it courts Madison AvenueReuters

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Award-winning advertising and marketing firm thriving in Licking County
The Newark Advocate
Julie and her husband, John, started StrohCreative after years of working in the marketing and advertising industry. / Zach Gray/The Advocate "Aces of Trades" is a weekly series focusing on people and their jobs -- whether they're unusual jobs, ...

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MLive.com

Skechers dog race commercial the Super Bowl's best, MSU advertising faculty says
MLive.com
MSU advertising faculty members chose it as the Super Bowl's best commercial. EAST LANSING -- Skechers' commercial featuring a pug dog winning a race wearing the company's shoes was rated the best ad of this year's Super Bowl by the faculty of Michigan ...
MSU professors evaluate Super Bowl commercials for 15th yearMSU State News
MSU professors rate Skechers top Super Bowl commercialMSU News
Dogs in race shoes finish 1st in MSU profs' picksLansing State Journal
WLNS
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Cegedim Strategic Data (CSD) Tracks Pharmaceutical Companies' Print ...
MarketWatch (press release)
The industry experienced a particularly difficult 12 month period to September 2010, where the decrease in print advertising investments was 10%. Use of advertising in medical journals continued to decrease for the following 12 month period ending ...

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EA Worldwide: Super Bowl commercials set advertising trends for year ahead
Journalism.co.uk (press release)
EA Worldwide say the pressure on many brands to produce a funnier, sexier and more memorable advertisement climbs every year. EA Worldwide's managing director Josh Cote flew with business associates to Indianapolis to attend the Super Bowl and claims ...

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TapIt!™ Releases Proprietary Mobile Advertising Platform
San Francisco Chronicle (press release)
Global mobile advertising company, TapIt!™ releases proprietary mobile ad platform that includes real time bidding, in-depth targeting and auto optimization capabilities. Global mobile advertising company, TapIt!™, releases proprietary RTB enabled ...

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Was M&M's Ms. Brown Super Bowl ad MVP?
Boston Globe
The M&M ad earned top marks in the Super Bowl advertising review conducted by the Kellogg School of Management at Northwestern University. And the ad also did well in Brand Bowl 2012, a review led by a group that includes Boston ad agency Mullen and ...
M&M'S Tops 2012 Kellogg School Super Bowl Advertising ReviewMarketWatch (press release)

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The Associated Press

Resilient Chevy, Chrysler ads win at Super Bowl
Reuters
Other commercials from companies such as Anheuser-Busch and Coca-Cola repeated old themes or failed to stand out during American TV's most valuable advertising time, according to industry experts and online comments. Companies that spent $3.5 million ...
Advertising's Big Night OutHere Is The City
Super Bowl ads battle for championshipThe Associated Press

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