Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?


Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

USA TODAY

Doritos' cat murdering Great Dane wins Super Bowl ad contest
Fox News
Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog. The chips and dip maker was the most effective brand to advertise during the Super ...
Advertisers' big day: Who caught your eye?Minneapolis Star Tribune
Super Bowl commercials replayChicago Sun-Times
Advertisers bring out the stars and nostalgia for Super Bowl commercialsFlorida Times-Union
New York Times -CBS News
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Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up ...
PR Newswire (press release)
6, 2012 /PRNewswire/ -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake It Up™. The campaign, which encourages Millennials to break from the ...

and more »


IBNLive.com

Is Facebook advertising right for your small business?
MiamiHerald.com
Advertising choices: There are two ways to advertise on Facebook. You can pay each time a person clicks on your ad — this is known as pay-per-click advertising. Another option you have is to pay each time someone sees your ad regardless of whether ...
As Facebook grows, it courts advertisersTimes of India
RPT-As Facebook grows up, it courts Madison AvenueReuters

all 38 news articles »


Award-winning advertising and marketing firm thriving in Licking County
The Newark Advocate
Julie and her husband, John, started StrohCreative after years of working in the marketing and advertising industry. / Zach Gray/The Advocate "Aces of Trades" is a weekly series focusing on people and their jobs -- whether they're unusual jobs, ...

and more »


MLive.com

Skechers dog race commercial the Super Bowl's best, MSU advertising faculty says
MLive.com
MSU advertising faculty members chose it as the Super Bowl's best commercial. EAST LANSING -- Skechers' commercial featuring a pug dog winning a race wearing the company's shoes was rated the best ad of this year's Super Bowl by the faculty of Michigan ...
MSU professors evaluate Super Bowl commercials for 15th yearMSU State News
MSU professors rate Skechers top Super Bowl commercialMSU News
Dogs in race shoes finish 1st in MSU profs' picksLansing State Journal
WLNS
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Cegedim Strategic Data (CSD) Tracks Pharmaceutical Companies' Print ...
MarketWatch (press release)
The industry experienced a particularly difficult 12 month period to September 2010, where the decrease in print advertising investments was 10%. Use of advertising in medical journals continued to decrease for the following 12 month period ending ...

and more »


EA Worldwide: Super Bowl commercials set advertising trends for year ahead
Journalism.co.uk (press release)
EA Worldwide say the pressure on many brands to produce a funnier, sexier and more memorable advertisement climbs every year. EA Worldwide's managing director Josh Cote flew with business associates to Indianapolis to attend the Super Bowl and claims ...

and more »


TapIt!™ Releases Proprietary Mobile Advertising Platform
San Francisco Chronicle (press release)
Global mobile advertising company, TapIt!™ releases proprietary mobile ad platform that includes real time bidding, in-depth targeting and auto optimization capabilities. Global mobile advertising company, TapIt!™, releases proprietary RTB enabled ...

and more »


Was M&M's Ms. Brown Super Bowl ad MVP?
Boston Globe
The M&M ad earned top marks in the Super Bowl advertising review conducted by the Kellogg School of Management at Northwestern University. And the ad also did well in Brand Bowl 2012, a review led by a group that includes Boston ad agency Mullen and ...
M&M'S Tops 2012 Kellogg School Super Bowl Advertising ReviewMarketWatch (press release)

all 9 news articles »


The Associated Press

Resilient Chevy, Chrysler ads win at Super Bowl
Reuters
Other commercials from companies such as Anheuser-Busch and Coca-Cola repeated old themes or failed to stand out during American TV's most valuable advertising time, according to industry experts and online comments. Companies that spent $3.5 million ...
Advertising's Big Night OutHere Is The City
Super Bowl ads battle for championshipThe Associated Press

all 541 news articles »

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