Advertising Information

Advertising Information

Print Advertising: Knowing What To Put In Your Ads


So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.

Using Ad Agencies and Designers


Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

11 Ways To Make Your Business Cards Work For You


1. Spend money on decent quality business cards.

For All Those People Who Struggle With Benefits and Features


For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what?"You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

Double the Effectiveness of Your Company Brochure


Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.

Worn Out Brochure Design Is Keeping Small Business Owners Down


I got another one of those calls the other day..

Is Advertising Art?


Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.

Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.

Using Flyers to Advertise Your Online Business


Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.

A Lunchtime Lesson on Print Advertising


I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.

Media Planning: Smart Choices for Your Success


Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see.

Advertising Copy: What's Really Important?


You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.

How To Write Ads That Get Response


Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

How to Create Ads that Sell with Little Effort


One of the main problems people find withmarketing, is the actual selling.How can you create ads which sell?Well there are tons of articles, and payfor e-books to help you create ad copy, butthere is a free and easy way to createyour own ads which sell, sell sell.

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MORE RESOURCES:

USA TODAY

Doritos' cat murdering Great Dane wins Super Bowl ad contest
Fox News
Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog. The chips and dip maker was the most effective brand to advertise during the Super ...
Advertisers' big day: Who caught your eye?Minneapolis Star Tribune
Super Bowl commercials replayChicago Sun-Times
Advertisers bring out the stars and nostalgia for Super Bowl commercialsFlorida Times-Union
New York Times -CBS News
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Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up ...
PR Newswire (press release)
6, 2012 /PRNewswire/ -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake It Up™. The campaign, which encourages Millennials to break from the ...

and more »


IBNLive.com

Is Facebook advertising right for your small business?
MiamiHerald.com
Advertising choices: There are two ways to advertise on Facebook. You can pay each time a person clicks on your ad — this is known as pay-per-click advertising. Another option you have is to pay each time someone sees your ad regardless of whether ...
As Facebook grows, it courts advertisersTimes of India
RPT-As Facebook grows up, it courts Madison AvenueReuters

all 38 news articles »


Award-winning advertising and marketing firm thriving in Licking County
The Newark Advocate
Julie and her husband, John, started StrohCreative after years of working in the marketing and advertising industry. / Zach Gray/The Advocate "Aces of Trades" is a weekly series focusing on people and their jobs -- whether they're unusual jobs, ...

and more »


MLive.com

Skechers dog race commercial the Super Bowl's best, MSU advertising faculty says
MLive.com
MSU advertising faculty members chose it as the Super Bowl's best commercial. EAST LANSING -- Skechers' commercial featuring a pug dog winning a race wearing the company's shoes was rated the best ad of this year's Super Bowl by the faculty of Michigan ...
MSU professors evaluate Super Bowl commercials for 15th yearMSU State News
MSU professors rate Skechers top Super Bowl commercialMSU News
Dogs in race shoes finish 1st in MSU profs' picksLansing State Journal
WLNS
all 14 news articles »


Cegedim Strategic Data (CSD) Tracks Pharmaceutical Companies' Print ...
MarketWatch (press release)
The industry experienced a particularly difficult 12 month period to September 2010, where the decrease in print advertising investments was 10%. Use of advertising in medical journals continued to decrease for the following 12 month period ending ...

and more »


EA Worldwide: Super Bowl commercials set advertising trends for year ahead
Journalism.co.uk (press release)
EA Worldwide say the pressure on many brands to produce a funnier, sexier and more memorable advertisement climbs every year. EA Worldwide's managing director Josh Cote flew with business associates to Indianapolis to attend the Super Bowl and claims ...

and more »


TapIt!™ Releases Proprietary Mobile Advertising Platform
San Francisco Chronicle (press release)
Global mobile advertising company, TapIt!™ releases proprietary mobile ad platform that includes real time bidding, in-depth targeting and auto optimization capabilities. Global mobile advertising company, TapIt!™, releases proprietary RTB enabled ...

and more »


Was M&M's Ms. Brown Super Bowl ad MVP?
Boston Globe
The M&M ad earned top marks in the Super Bowl advertising review conducted by the Kellogg School of Management at Northwestern University. And the ad also did well in Brand Bowl 2012, a review led by a group that includes Boston ad agency Mullen and ...
M&M'S Tops 2012 Kellogg School Super Bowl Advertising ReviewMarketWatch (press release)

all 9 news articles »


The Associated Press

Resilient Chevy, Chrysler ads win at Super Bowl
Reuters
Other commercials from companies such as Anheuser-Busch and Coca-Cola repeated old themes or failed to stand out during American TV's most valuable advertising time, according to industry experts and online comments. Companies that spent $3.5 million ...
Advertising's Big Night OutHere Is The City
Super Bowl ads battle for championshipThe Associated Press

all 541 news articles »

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