Advertising Information

Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet3. Brand IT! With your business name, number, and url.4. Distribute the packets to local merchants, with your orders, at school functions, etc..5. Exchange with other moms so they can advertise for you..

Resources:Mom Packs - The original "moms promoting moms" group. http://mompacks.comJessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.htmlKarma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca


MORE RESOURCES:

USA TODAY

Doritos' cat murdering Great Dane wins Super Bowl ad contest
Fox News
Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog. The chips and dip maker was the most effective brand to advertise during the Super ...
Super Bowl ads battle for top spotChristian Science Monitor
Advertisers' big day: Who caught your eye?Minneapolis Star Tribune
Super Bowl commercials replayChicago Sun-Times
New York Times -CBS News
all 1,174 news articles »


Syracuse.com

SU advertising students talk about the best, worst Super Bowl ads
Syracuse.com
We asked advertising students at the SI Newhouse School of Public Communications at Syracuse University to digest those pricey ads. Nine students in the Advertising 421 Advanced Portfolio Class agreed to help us out. The class is taught by Kevin B.
EA Worldwide: Super Bowl commercials set advertising trends for year aheadJournalism.co.uk (press release)

all 72 news articles »


Georgia Supreme Court Throws Out Law Banning Assisted Suicide Advertising
Bloomberg
A Georgia (STOGA1) law barring the advertisement of services related to assisted suicide is an unconstitutional violation of free-speech rights, the state's supreme court ruled. The statute didn't outlaw assisted suicide in Georgia, where there is no ...

and more »


The Atlantic Wire

Facebook Due to Show Advertisements on Mobile Devices by March
DigitalJournal.com
One of the key factors to come out of Facebook's risk analysis pre-IPO is the social network's inability to advertise on mobile devices. This may change in March before its initial public offering. People using mobile devices to access their Facebook ...
Facebook's Mobility ChallengeNew York Times
Facebook's Fixing Its Mobile Advertising ProblemThe Atlantic Wire
Facebook advertising to go mobileVertical Leap News (press release)
Financial Post -paidContent.org
all 67 news articles »


IBNLive.com

Is Facebook advertising right for your small business?
MiamiHerald.com
Advertising choices: There are two ways to advertise on Facebook. You can pay each time a person clicks on your ad — this is known as pay-per-click advertising. Another option you have is to pay each time someone sees your ad regardless of whether ...
As Facebook grows, it courts advertisersTimes of India
RPT-As Facebook grows up, it courts Madison AvenueReuters

all 41 news articles »


Award-winning advertising and marketing firm thriving in Licking County
The Newark Advocate
Julie and her husband, John, started StrohCreative after years of working in the marketing and advertising industry. / Zach Gray/The Advocate "Aces of Trades" is a weekly series focusing on people and their jobs -- whether they're unusual jobs, ...

and more »


Tic Tac debuts Shake It Up campaign
Drug Store News
The campaign features interactive advertising — including TV spots and a three-tiered billboard (that touts an augmented reality experience) in New York's Times Square — and mobile experiences, including the brand's new Tic Tac Viewr application, ...
Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up ...PR Newswire (press release)

all 7 news articles »


MLive.com

Skechers dog race commercial the Super Bowl's best, MSU advertising faculty says
MLive.com
MSU advertising faculty members chose it as the Super Bowl's best commercial. EAST LANSING -- Skechers' commercial featuring a pug dog winning a race wearing the company's shoes was rated the best ad of this year's Super Bowl by the faculty of Michigan ...
MSU professors evaluate Super Bowl commercials for 15th yearMSU State News
MSU professors rate Skechers top Super Bowl commercialMSU News
Dogs in race shoes finish 1st in MSU profs' picksLansing State Journal
WLNS
all 15 news articles »


Woof in Advertising: One last look at the dog, and non-dog, ads of Super Bowl 2012
ohmidog!
I base this report mostly on advertisements shown during the first half of last night's Super Bowl — for I began to tire during Madonna's BRIDGESTONE halftime show. In the first half of the game, I kept track of ads, and according to my tally — and ...
Milwaukee ad exec: Dogs proved most effective in Super Bowl advertisingToday's TMJ4

all 3 news articles »


TapIt!â„¢ Releases Proprietary Mobile Advertising Platform
San Francisco Chronicle (press release)
Global mobile advertising company, TapIt!â„¢ releases proprietary mobile ad platform that includes real time bidding, in-depth targeting and auto optimization capabilities. Global mobile advertising company, TapIt!â„¢, releases proprietary RTB enabled ...

and more »

Google News

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