Advertising Information

10 Simple Techniques To Make Your Ad Get Powerful Attention


1. Make your ad's keywords and phrases standoutby enlarging the text. This technique works wonderswith headlines and sub headlines.

2. Make your products list of benefits and featuresstand out by using a symbol in front of each of them.The symbol could be a dash, solid circle, star, etc.

3. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make themeven more powerful by highlighting them with color.

4. Use attention grabbing adjectives to describeyour product. For example sizzling, incredible, highpower, ultramodern, killer, eye popping, etc.

5. Place attention grabbing pictures above and withinyour ad copy. A powerful technique is to use beforeand after pictures of people using your product.

6. Use a headline that catches the attention of yourtarget audience. One of the most effective ways isto use a free offer as your headline.

7. Place colorful graphs, pie charts and other chartsin your ad copy. Use charts that will grab a personseye and also support your product claims.

8. Highlight buying incentives like free bonuses andmoney back guarantees. You could place them inboxes or in front of a different colored background.

9. Use short sentences or sentence fragments in thebody of your ad copy. A short burst of words cancatch a skimmers eye with one quick glance.

10. Highlight all the important keywords and phrasesin your ad copy. You could use bolding, underliningand color to highlight the important words.

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MORE RESOURCES:

USA TODAY

Doritos' cat murdering Great Dane wins Super Bowl ad contest
Fox News
Despite all the big-money, celebrity-filled ads shown during Super Bowl Sunday, it was Doritos that came out top of the advertisers with one man and his very bad dog. The chips and dip maker was the most effective brand to advertise during the Super ...
Super Bowl ads battle for top spotChristian Science Monitor
Advertisers' big day: Who caught your eye?Minneapolis Star Tribune
Super Bowl commercials replayChicago Sun-Times
New York Times -CBS News
all 1,174 news articles »


Syracuse.com

SU advertising students talk about the best, worst Super Bowl ads
Syracuse.com
We asked advertising students at the SI Newhouse School of Public Communications at Syracuse University to digest those pricey ads. Nine students in the Advertising 421 Advanced Portfolio Class agreed to help us out. The class is taught by Kevin B.
EA Worldwide: Super Bowl commercials set advertising trends for year aheadJournalism.co.uk (press release)

all 72 news articles »


Georgia Supreme Court Throws Out Law Banning Assisted Suicide Advertising
Bloomberg
A Georgia (STOGA1) law barring the advertisement of services related to assisted suicide is an unconstitutional violation of free-speech rights, the state's supreme court ruled. The statute didn't outlaw assisted suicide in Georgia, where there is no ...

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The Atlantic Wire

Facebook Due to Show Advertisements on Mobile Devices by March
DigitalJournal.com
One of the key factors to come out of Facebook's risk analysis pre-IPO is the social network's inability to advertise on mobile devices. This may change in March before its initial public offering. People using mobile devices to access their Facebook ...
Facebook's Mobility ChallengeNew York Times
Facebook's Fixing Its Mobile Advertising ProblemThe Atlantic Wire
Facebook advertising to go mobileVertical Leap News (press release)
Financial Post -paidContent.org
all 67 news articles »


IBNLive.com

Is Facebook advertising right for your small business?
MiamiHerald.com
Advertising choices: There are two ways to advertise on Facebook. You can pay each time a person clicks on your ad — this is known as pay-per-click advertising. Another option you have is to pay each time someone sees your ad regardless of whether ...
As Facebook grows, it courts advertisersTimes of India
RPT-As Facebook grows up, it courts Madison AvenueReuters

all 41 news articles »


Award-winning advertising and marketing firm thriving in Licking County
The Newark Advocate
Julie and her husband, John, started StrohCreative after years of working in the marketing and advertising industry. / Zach Gray/The Advocate "Aces of Trades" is a weekly series focusing on people and their jobs -- whether they're unusual jobs, ...

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Tic Tac debuts Shake It Up campaign
Drug Store News
The campaign features interactive advertising — including TV spots and a three-tiered billboard (that touts an augmented reality experience) in New York's Times Square — and mobile experiences, including the brand's new Tic Tac Viewr application, ...
Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up ...PR Newswire (press release)

all 7 news articles »


MLive.com

Skechers dog race commercial the Super Bowl's best, MSU advertising faculty says
MLive.com
MSU advertising faculty members chose it as the Super Bowl's best commercial. EAST LANSING -- Skechers' commercial featuring a pug dog winning a race wearing the company's shoes was rated the best ad of this year's Super Bowl by the faculty of Michigan ...
MSU professors evaluate Super Bowl commercials for 15th yearMSU State News
MSU professors rate Skechers top Super Bowl commercialMSU News
Dogs in race shoes finish 1st in MSU profs' picksLansing State Journal
WLNS
all 15 news articles »


Woof in Advertising: One last look at the dog, and non-dog, ads of Super Bowl 2012
ohmidog!
I base this report mostly on advertisements shown during the first half of last night's Super Bowl — for I began to tire during Madonna's BRIDGESTONE halftime show. In the first half of the game, I kept track of ads, and according to my tally — and ...
Milwaukee ad exec: Dogs proved most effective in Super Bowl advertisingToday's TMJ4

all 3 news articles »


TapIt!™ Releases Proprietary Mobile Advertising Platform
San Francisco Chronicle (press release)
Global mobile advertising company, TapIt!™ releases proprietary mobile ad platform that includes real time bidding, in-depth targeting and auto optimization capabilities. Global mobile advertising company, TapIt!™, releases proprietary RTB enabled ...

and more »

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